People often ask about our research methodologies so I thought I'd give an insight into a recent experience when Peter and I spent 10 days on the road conducting research throughout the US. After running so many sessions back-to-back there are inevitably things you’d do differently next time time around to improve the process. Here's a couple lessons around the practicalities of setting up and running sessions.
Innovation Labs are a hot topic in business at the moment – but what’s the best way to launch and run one? What are the biggest challenges to success, the best practices, and the key measurement metrics? We ask these questions because at present, nobody seems to have the same answer.
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