From Thesis to Market Proof

March 2, 2026 17:00
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About the talk

Made by Many is excited to kick off our Designing for the Bottom Line series, a collection of webinars that explore the benefits of our strategic design approach for PE-backed organisations.

The value of approach for PE-backed orgs is two-fold, this first webinar will focus on the first advantage: in rapidly building and testing–not just planning and making decks–you align stakeholders sooner, get to market proof quicker, and de-risk ideas before any major capital is spent.

Our panel will be facilitated by our Head of Strategy, Rebecca Foy, who has worked with us for 7+ years on countless projects.

Joss Duggan: CEO with 20+ years in product management (GSK, GoCompare equivalents, Practice). He knows how to move from zero to scale in complex, regulated markets.

Rebecca Fay: Expert in sustainability and high-stakes strategic communications; knows how to get internal ideas funded.

Kayra Ozalp: Investment Associate at Bluewater, focused on middle-market energy and driving ESG-led efficiency.

​​Designing for the Bottom Line is a two-part series of webinars designed to explain the real commercial value of design for PE-backed organisations that goes a beyond aesthetics.

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