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Designing for the Bottom Line:From Thesis to Market Proof

2 March 2026

Hosted by Made by Many

Made by Many is excited to kick off our Designing for the Bottom Line series, a collection of webinars that explore the benefits of our strategic design approach for PE-backed organisations.

The value of approach for PE-backed orgs is two-fold, this first webinar will focus on the first advantage: in rapidly building and testing–not just planning and making decks–you align stakeholders sooner, get to market proof quicker, and de-risk ideas before any major capital is spent.

Our panel will be facilitated by our Director of Strategy, Rebecca Foy, who has worked with us for 7+ years on various client projects.

Designing for the Bottom Line is a two-part series of webinars designed to explain the real commercial value of design for PE-backed organisations that goes a beyond aesthetics.

The line-up

  • Joss Duggan

    Founder &CEO, ex-GSK, Hibu, Deloitte

  • Rebecca Fay

    Strategic Marketing Director, ex-VCMI, Climate Impact Partners

Watch the talks

  1. From Thesis to Market Proof

    In conversation with Rebecca Fay and Joss Duggan

  • Rogue Talks.
  • Film screenings.
  • Panel discussions.
  • Supper clubs.
  • Annual fringe anti-conference.
  • The Wharf is open.

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Guests in the courtyard beneath the Wharf’s brick chimney and an old crane