GenAI:
A Product
Approach
Why us?
Because you get all the right people in the same room.
Our collaboration bridges the gap between user-centric, strategic product design (what we do best) and cutting-edge transformative AI technologies (what ADSP do brilliantly), to deliver creative, analytical solutions that help you make thoughtful investments in AI.
Applied Data Science Partners (ADSP)
Founded in 2016, ADSP is leading team of data scientists and AI consultants co-founded by David Foster—all round AI genius and author of the book "Generative Deep Learning: Teaching Machines to Paint, Write, Compose, & Play."
Just like us, they’re “consultants who make”, which means they not only advise on, but build and deliver bespoke, adaptable data and AI solutions that bring long-term value to clients.
A Product Approach
The emergence of Generative AI is already changing the way we do, well, just about everything.
The challenge for businesses now lies in translating this excitement into real opportunities for innovation.
Together, we can help you pinpoint these key areas for practical, scalable AI integration - using the same human-centred design and product-thinking we’ve used to help hundreds of companies create real user and business value.
Our workshops
Invite your team to join our leading experts in AI and UX/product for a 1-day, 3-day, or 3-week intensive workshop designed to help you harness the transformative power of Generative AI in your business.
Discover
Online or In-Person
Ignite your team's creative spark with our dynamic 1-day session, designed to cut through the jargon and inspire fresh thinking and confidence in your teams.
HIGHLIGHTS
ADSP's cutting-edge Generative AI insights and MxM's expertise in user expectations and value creation.
DELIVERABLES
A burst of inspiration, a deeper understanding of Generative AI, and a foundational strategy to foster AI innovation within your team.
Optimise
Online or In-Person
Dive into a 1-day workshop designed to align your team's innovative efforts with your business objectives, and take home an actionable report from our experts that will help you make informed decisions about the future of Generative AI in your business.
HIGHLIGHTS
Experience ADSP's cutting-edge Generative AI insights and MxM's expertise in user expectations and value creation.
DELIVERABLES
A portfolio of ideas, a profound understanding of Generative AI applications, and a customer-focused approach to product development.
Transformation
A three-week hybrid engagement
Our most comprehensive programme, in 3 weeks we’ll help you integrate AI into your existing workflows to enhance efficiency and drive growth, and collaboratively roadmap 6-12 new AI-integrated product concepts over a course of in-person and online sessions.
HIGHLIGHTS
Identify core problems, conduct stakeholder interviews, develop use cases and solutions, apply visual and human-centred design principles, prioritise initiatives, and craft a high-level vision for immediate and long-term strategy.
DELIVERABLES
Personalised actionable report and a strategic roadmap for 6-12 vetted Generative AI product and workflow ideas.
MxM x ADSP
It’s not our first rodeo and it certainly won’t be our last.
Back in 2019 we launched the hugely successful AI-integrated ADAPT app for Carlsberg.
The app leveraged Carlsberg’s under-used data to auto-generate weekly recommendations for trade customers about what to stock, when to run offers, and how to grow outlet revenue; ultimately increasing sales to customers by an average of 9%.


Our space
All our in-person workshops and sessions are hosted at our canal-side studio in Angel, where we can welcome teams of up to 50 people. (Or more if you ask nicely.)