Our 6-8 week 'Define' programme brings together all our areas of expertise to help you plan, validate, road-map and business-case a strategy for a new opportunity. We use primary user-research, rapid prototyping, and visualisation experiences to help you imagine the future of a digital venture.
![Lens moving](https://cdn.prod.website-files.com/651c13b33282f3651b1e5fd7/653f8888ca10da336e888b90_34dc8ab628c27661a43f5f9c628dda4d.gif)
Research
Undertaking primary user-research to better understand customer needs and potential opportunities.
![Mouse cursor moving](https://cdn.prod.website-files.com/651c13b33282f3651b1e5fd7/653f888876c41a7a412ac4ae_b23b96e8e177140127e1a30f7da1c992.gif)
Design
Co-designing the new product, tool, or service with customers and employees.
![Squares morphing](https://cdn.prod.website-files.com/651c13b33282f3651b1e5fd7/653f8888e675eb6e167567a1_6b41b6a4e46cf1164220b6ec00f32b1f.gif)
Technology
Recommending technology based on your existing stack, strategy and capabilities.
![Star animating](https://cdn.prod.website-files.com/651c13b33282f3651b1e5fd7/653f8888e675eb6e16756772_d584564cf7358a01ee7572de1009578b.gif)
Vision
Storytelling a vision of what the future could look like, exploring the opportunity to share with the business.
![Plan roadmap animation](https://cdn.prod.website-files.com/651c13b33282f3651b1e5fd7/653f88886e177ceeab38fdee_1ffbca84808168ae19848b563f82e09e.gif)
Plan
Creating an execution plan, a roadmap and an operational strategy you can deliver.
![Animated dolar coin](https://cdn.prod.website-files.com/651c13b33282f3651b1e5fd7/653f888894fb128df7673ca2_bda0ea1e24bcbe9ca4fcf7e593b78264.gif)
Investment case
Validating if you should do it: determining potential ROI based on costs to deliver and maintain.