From Products to Worlds: What cults, fandoms and video games can teach us about modern brand building

Chasing trends on the modern internet isn’t enough. This talk looks at how video games, fandoms, sports, and cults paved the way for the deep, ubiquitous ‘world-building’ required for brands to create deep identity and bizarrely loyal devotion. Grounded in chaotic internet culture and actual strategy, Lucinda talk will detail what her six-part framework: Rules, Roles, Objects, Symbols, Rituals, and Lore, tells us about modern brand building.

Talk by Lucinda Bounsall, Founder and Head of Strategy, Sibling Studio.