Enhancing Global Engagement: How the World Economic Forum Evolved Its Digital Presence

The world is facing an era of profound change. Trust between institutions and people is fragile, global challenges are increasingly complex, and progress depends on meaningful global cooperation.

The World Economic Forum exists to bring together leaders across business, government, and civil society to foster dialogue and drive collective action. In an age when ideas move faster than ever, and access to timely and credible insights is critical, the Forum has taken a bold step in evolving how it communicates topical insights with the world.

Through a carefully considered redesign of its homepage and Stories page, the Forum has created a digital experience that does more than just present content. It brings its mission to life.

For an organisation that convenes global stakeholders representing government, businesses, and civil society to tackle complex global challenges, its digital presence must reflect the same level of clarity, transparency, and impact.

The goal of this evolution was not only to enhance the way people engage with the Forum’s brand through a rich offering of evocative, campaign-focused content but also to make it easier to navigate and discover the perspectives of leaders and change-makers in business, politics, and civil society.

From Information to Impact: A Homepage That Adapts to a Dynamically Changing World

Launched for the Annual Meeting in Davos, the new homepage is designed to flex and adapt throughout the year. Rather than serving as a static gateway, it adapts to reflect key moments in the Forum’s campaign calendar, from flagship reports to initiative milestones and world-leading Meetings.

During milestone events like the Annual Meeting in Davos, it shifts into an event mode, spotlighting live discussions and urgent topics. When groundbreaking research is published, it moves into a publication mode, ensuring that reports and key insights reach a wider audience. At other times, a mini-banner approach allows for ongoing visibility of key campaign moments.

This dynamic approach ensures that the website reflects the real-time evolution of global conversations, keeping it relevant and engaging no matter when or how users interact with it.

Navigating Complexity with Clarity

A core challenge of the previous site was that content was structured primarily by format; articles, reports, videos, and podcasts existed in separate silos. This made it difficult for users to discover insights in a way that aligned with how they actually think about global issues.

The new Forum Stories page restructures content around themes rather than format, making it far easier for users to explore interconnected ideas. Smart filtering allows users to tailor their experience, curating content around the topics that matter most to them. Climate change, economic resilience, technological innovation, these issues are now presented as dynamic content streams, blending different media types into a seamless experience.

The Forum’s Centers, which serve as the backbone of its work on global challenges, are also fully integrated into the site. This provides users with a clearer understanding of the organisation’s structure and impact, strengthening trust and transparency.

A New Space for Thought Leadership: Introducing Stories and Leading Voices

The redesigned Forum Stories page allows audiences to engage with relevant thematic conversations bundled in mixed-format blocks that spotlight both evocative content and the Forum units that drive purpose-focused work on those thematic areas.

Leading Voices marks a significant shift in how the Forum elevates the perspectives of the high-level leaders and change-makers who engage with the organisation. This new section amplifies the voices of policymakers, business leaders, and experts who are shaping global discussions on the issues they champion.

Anchored on the human disposition to like to hear about issues from another person, this feature not only makes expert insights more accessible but also reinforces the Forum’s role as a global convener, connecting audiences directly with those driving change.

A Digital Experience That Reflects the Forum’s Purpose

This evolution is not just about improving usability; it is about ensuring that the website serves as a true expression of the Forum’s mission. By aligning storytelling with purpose, the redesign makes the Forum’s role in the global conversation more visible and accessible.

The new homepage ensures that the world’s most pressing topics are front and center, exactly when they matter most. Leading Voices and the redesigned Forum Stories page elevate expert perspectives in a way that encourages deeper engagement. The shift to thematic navigation ensures that users can find meaningful insights more intuitively, without unnecessary friction.

Every aspect of this evolution was designed to support the Forum’s role as a trusted space for insights, collaboration, dialogue, and action. By refining the way content is structured, surfaced, and presented, the website is now better equipped to connect audiences with the know-how to navigate an increasingly complex world.

A Bold Step Forward in How Digital Platforms Foster Global Dialogue

This evolution of the World Economic Forum’s homepage and Stories page sets a new standard for how digital platforms can amplify knowledge, connect thought leaders, and respond dynamically to global events. It transforms the website from a traditional publishing space into an interactive hub that adapts to the needs of its users.

In a time where access to reliable, high-quality information is critical, this redesign ensures that the Forum’s insights are not only widely available but also easy to navigate and engage with. By making complex topics more accessible, surfacing expert perspectives in new ways, and creating a more intuitive digital experience, this evolution strengthens the Forum’s role to bring together government, businesses, and civil society to improve the state of the world.