Chasing trends on the modern internet isn’t enough. This talk looks at how video games, fandoms, sports, and cults paved the way for the deep, ubiquitous ‘world-building’ required for brands to create deep identity and bizarrely loyal devotion. Grounded in chaotic internet culture and actual strategy, Lucinda talk will detail what her six-part framework: Rules, Roles, Objects, Symbols, Rituals, and Lore, tells us about modern brand building.
Talk by Lucinda Bounsall, Founder and Head of Strategy, Sibling Studio.
Eliza is a marketing strategist and researcher at Made by Many. She works within the internal growth team and advises on digital marketing strategies for clients.
