Energy Provider

We partnered with a global leader in mobile modular power and energy solutions (The Company). They faced a strategic challenge where their legacy digital presence failed to reflect the company’s evolution from a product to solutions partner, thereby undermining its new market position and impacting future valuation.

‍Reshaping their digital narrative to inspire trust and growth‍

The key driver for this brief was reputational, as this kind of misalignment not only impacted their brand reputation, but also affected how partners and investors perceived their overall business value. 


Our objective was to define a design vision that would balance the commercial with the reputational role of the site: attracting and converting customers, whilst at the same time showing value of The Company’s overall proposition to investors. With a website that generated millions of dollars in their FY2024, it was imperative to maintain the immediate revenue generation with the longer term strategy.


Through our 3-week sprint we got a clear understanding of the core challenges the website needed to solve for, a shared view of the biggest design opportunities – and what to prioritise now vs later, 2–3 directional concepts, and early buy-in from stakeholders, ready to build momentum.

A rapid, high-impact discovery

We launched an intensive one week discovery phase that brought together cross-functional stakeholders, analysed 
The Company’s global web estate and performance data, and benchmarked against industry leaders to establish a clear strategic foundation. 



This rapid, collaborative approach equipped The Company with stakeholder alignment, data-driven insights, and a comprehensive understanding of their digital ecosystem, enabling confident decision-making for their digital transformation and setting the stage for a strengthened digital narrative that would enhance brand trust and stakeholder engagement.